International Council of Islamic Finance Educators

Fundamentals of Marketing from An Islamic Perspective

Published in 2016

Category:

Topic

Content

1

Introduction of Marketing from an Islamic Perspective

  1. Marketing and Islam
  2. Islamic Marketing vs Conventional Marketing

2

Core Marketing Concepts and Philosophy from Islamic Perspectives

  1. Marketing philosophy from an Islamic Perspective

3

Product Discussions from an Islamic Perspective

  1. Types of Products from an Islamic Perspective
  2. Halal and Haram Products in Islam
  3. Branding from an Islamic Perspective

4

Promotion Practice and Islam

  1. Promotion: An Islamic View
  2. Islamic Way of Communication
  3. Promise Fulfillment

5

Pricing Practice and Islam

  1. Pricing from an Islamic Perspective
  2. The Relationship between Buyer and Seller

6

Distribution  – An Islamic View

  1. Trust and Brotherhood
  2. Distribution of Forbidden Goods and Services
  3. The Issue of Distribution of Halal Products

7

Muslim Consumer Behavior

  1. Islamic Principles of Spending
  2. Development of Halal Hubs
  3. Maintaining a Balance between the Spiritual and Material Life

8

Marketing of Services from an Islamic Perspective

  1. Differences between Services and Products
  2. Marketing of Islamic Financial Service

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